Remember VICI from Small Wonder?
Those were the times when it was difficult to understand a computer unless you were a robot disguised as a human girl.
Fast forward to 2019 and we can see a rapid rise of digital assistants and these resemble those old-school science fiction series. Fiction has turned into reality and you can literally ask a question to a device and receive a human-like response.
Amazing! Isn’t it?
You can practically ask your digital assistant for directions to the nearest cafe, to wake you up at 7 a.m. or to check on a package which you’ve been expecting.
This is what millions of users are now doing every day with Amazon Alexa, Apple HomePod, Google Assistant, Microsoft’s Cortana and Samsung’s Bixby.
And mind you, this is like scratching the surface of a multitude of applications that have an amazing functionality using this incredible innovation.
But, is conversational search on the rise?
Alexa, What does the Google say?
Google says that more than 40% of adults use voice search daily with more than 20% of all Google mobile queries being voice searches.
This clearly shows that voice search is no longer “the next big thing”. It has already been here for quite some time now
Let’s discover the biggest changes that voice search will introduce to digital marketing in 2019:
Voice search will drive more focus to featured snippets
Digital marketing practices are already working hard to earn Position Zero on SERPs. Voice Searches are going to grow in value even more.
Whether it’s Siri, Google Assistant, Cortana, or Alexa, most of these redirect your searches to featured snippets. Make sure you use the right keywords in your sales copy to rank high on SERPs
Voice search will prefer long tail keywords
Voice search keywords are usually longer than text searches because of the simple reason, they are more conversational.
For example, if you want to start brewing coffee at home, you would probably type “ brew coffee procedure”.
However, when you search using voice, it will be more like “Hey Google, How to make brew coffee at home”. In both the cases, search results will be entirely different.
Needless to say, this will have a big impact on how we do keyword research and on-page SEO.
Voice search will grow the concept of Local SEO
More than 75% of voice searches conduct a local search on a weekly basis, whether to find a new restaurant, check the latest movie times, or find a service provider.
People are now relying more on their voice assistants and smart speakers for exploring any local area. One reason why local businesses need to prioritize local SEO.
With the combination of local and voice searches, you can increase your revenue or reach your goal of opening at a new location.
Here are some more interesting reasons to include voice searches into your digital marketing plans in 2019.
Firstly, using voice searches is 3.7x faster than searching via typing. Faster search is means quick answers to user questions.
Secondly, voice searches are perfect and suited for mobile users. As mobile users are increasing exponentially every passing day, it would be fair to assume that voice searches too will rise in a similar way.
Thirdly, voice searches are very convenient, primarily because one can avoid typing and practically ask a question to an internet- connected device within seconds.
These voice search stats reveal that the future of traditional search behavior is evolving, as Voice Search is now a default feature with services like Google, Wikipedia, YouTube, Bing, and Yahoo.
If your online business is not in sync with these recent developments, your brand might fall behind in this year.
Get ahead of competition using these voice search tips starting today!
Include “Filler” Words in Question Keywords
Write for a 9th Grade or below Reading Level
Improve Your Site speed
Optimize for “___Near Me” Searches
How has Voice Search boosted your digital marketing plan? We would love to know.
Drop us a line in the comments section below.
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